Celsius Holdings, Inc. (CELH) develops, markets, and distributes CELSIUS functional energy drinks and supplements worldwide, promoting metabolism-boosting benefits through various product formats sold in stores, gyms, military outlets, and online.
At the time of the alert, CELH had 235 million shares outstanding and a float of 148 million shares. The company’s market capitalization stood at approximately $7.2 billion, with an average daily volume of 9.8 million shares. However, on the day of the alert, trading volume surged to 20,311,200 shares, reflecting a significant 107.25% increase. This surge in volume signaled increased selling pressure rather than bullish momentum, catching many traders off guard. With 39 million shares held short—22% of the float—the stock faced heavy downward pressure, likely exacerbated by short sellers capitalizing on the decline. ChatterFlow AI alerts detected the negative trend in real time, before the stock dropped 13% from the early alert, giving traders a chance to exit their positions or take advantage of the downturn by shorting the stock.
| CELH Stock Alert Stats | |
|---|---|
| Shares Outstanding | 235 Million |
| Float | 148 Million |
| Market Capitalization | $7.2 Billion |
| Average Daily Volume | 9,800,000 Shares |
| Volume for the Day | 20,311,200 Shares |
| Percentage Increase in Volume | 107% |
| Short Position | 39 Million Shares |
| Short Percentage of Float | 22% |
| Niche Industry | Beverages – Non-Alcoholic |
| Movement for First Alert to Peak of Day | -13% Decline |
The sharp drop in CELH was driven by broader market fears over weakening consumer sentiment and economic uncertainty rather than meaningful company-specific news. With the Consumer Confidence Index plunging seven points to 98.3—the steepest drop since August 2021—investors grew increasingly wary of discretionary spending, which Celsius heavily relies on. Concerns over inflation and potential government layoffs further fueled the sell-off, exacerbating the downward pressure. Members using ChatterFlow AI-driven stock alerts received an early signal of a potential major move, allowing them to capitalize on the sharp -13% decline by shorting at peak levels before the drop intensified.
Missed some past alerts? See our previous pre-move alerts on stock FMTO, PEPG.